AkzoNobel 2016 Leadership Conference

AkzoNobel, a leading global paints, speciality and coatings company approached Incredible Management to produce their 2016 Leadership Conference in Amsterdam.

AkzoNobel wanted this conference to be completely different to what had been produced previously with a focus on digital, innovation and future strategies. The conference was to span over three days and include a main keynote, breakouts, a community project, evening events with entertainment and a host of speakers.

Incredible Management branded the hotel with AkzoNobel product for an immersive brand experience for employees and designed and built three large product light boxes for the conference that now feature in their new Amsterdam offices.

Conference highlights include delegates being whisked away on a canal boat to the magnificent Beurs Van Berlage (former Amsterdam stock exchange) for a celebratory awards dinner with unique entertainment and a community activity where 40 benches, 22 flower boxes and 18 murals were painted by delegates and delivered the following morning to local charities all over Amsterdam.

The conference welcomed four distinguished speakers and sought to gain as much interactive feedback from delegates as possible with the bespoke conference app that was developed.

AkzoNobel 2016 Leadership Conference was a huge success and the start of what we hope will be a continued partnership.