AppD Europe 2017

AppDynamics, an application performance management and IT operations company (recently purchased by Cisco) approached Incredible Management to produce all elements of their first European Conference to be held in London at the InterContinental Hotel, O2.

Incredible Management were given a very fast deadline to develop a bespoke registration to market the event and for delegates to sign up and pay for a range of training taking place on Day 2 of the conference.  We then worked closely with both the UK and US teams on the conference look and feel, designing a full creative journey from the train station right through registration, into breakouts, through the Expo and App Bar and into the main keynote.  A multi layered, wide screen LED format for main keynote delivered high impact messaging and guests were scanned into breakout sessions and tracked by sponsors at the Expo enabling real time data to be downloaded and messaging pushed to delegates throughout the conference.

An evening function allowed networking opportunities for both sponsors and delegates.  Day 2 brought about seven all day in depth training sessions including exams for those brave enough!

The conference was a huge success and feedback very positive from both UK and US internal teams and delegate feedback.  We look forward to continuing the journey with AppDynamics as we plan ahead for 2018.