ASOS Assembles Part 1
In January, ASOS; the global online fashion destination for 20-somethings, contacted Incredible Management in need of support for a global conference in March. Bringing all 2,000 of their current employees together to celebrate growth, brand vision & values and discuss the future, Incredible Management were asked to work on content presentations, ensuring alignment and a clear message was received by the audience attending.
Incredible Management met and worked closely together with senior management, brand, finance, HR and technology departments (encouraging live demos on stage to showcase new app developments in the future). A graphic designer supported on presentation style to ensure consistency. As always with content, presentations went up to the wire and the last minute add of a fashion show featuring their most popular online models inserted into the running of the conference.
Staff scored 85% on messaging and content being clear. ASOS part II is in progress for 2018 and we look forward to working with the team again, developing interactive ideas to communicate the growth of their global brand to their internal staff and partners.