Salesforce ‘Dreamforce & Cloudforce’ USA & Europe
Salesforce approached us to manage their top tier conferences and events in such a way as to reflect both the organisational and technological prowess of one of the world’s leading software and cloud computing companies; while at the same time ensuring that the brand’s service story remain easy to read, exciting and, in some sense, epic.
All about presentation, the series of Dreamforce and Cloudforce conferences involved managing tens of thousands of delegates, producing all keynote product and application aspects, facilitating demonstrations and enabling CEO and COO itineraries. Big, in your face and of the moment, these are more than fast paced events. They are highly technical and require a super steady hand in the show control department.
Saleforce’s live conference push has seen significant returns in their profit pipeline. We are fortunate to remain one of its number one live events producers.