IFA Berlin

Partnering with live events designers, Freestate, Incredible Management was tasked with project managing what at the time was to become Sony’s largest, most imaginative and most ambitious IFA booth.  With a build lasting six weeks, the project went live for a week, covered 6000 square metres worth of space, included a digital platform requiring 7.5 kilometres of cabling, used 2.2 kilometres of lighting truss and 790 lighting instruments, showcasing a total of 1,400 Sony products.

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