World Dealers Conference – Beijing

Incredible Management was charged with the task to reveal four newly designed Bentley models in three unique locations at extreme corners of Beijing within an eight hour time frame. The first car was revealed to 250 dealership owners in the morning at the China World Trade Conference; the second in the afternoon at the Bird’s Nest, by way of a catwalk in the Olympic stadium and the third & fourth in the evening at the Forbidden City, to the accompaniment of ninety plus Red Army soldiers, a troupe of 100 Olympian dancers and a host of Chinese Dragons.

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