Royal Caribbean International
Cruise Ship Launches
Approached by Royal Caribbean to design and produce the launch party for what was then the largest cruise liner in the world, Freedom of the Seas. Incredible Management dressed and managed Southampton’s cruise terminal, coordinated the media across five days, created experience zones and turned the ship into a wonderfully fantastic themepark; a place full of stories, of colour and action. This served as the bench mark for what followed: bigger, even more imaginative launches for the liners Independence and Liberty, this time from Hamburg and Oslo respectively.