Mercedes Benz

In store dealership experiences & children’s test track

Post a very successful collaboration to develop Mercedes Benz characters, Incredible Management created and produced “Little Learners”, a mini-test track for 3 to 6 year olds, complete with Mercedes mini-cars, driving tests and realistic road features. The combination of a make-believe world and the chance to actually race has proven so successful that the attraction is booked out during holidays and weekends and developed to a brand new children’s pastime: Driving Parties.